brand identity - toi

Toi is an online boutique I started with my sister, Jen. We are solely based online and do local pop-up shops (SO FUN)! We are looking to grow our business in the future but for now have loved the e-commerce experience and loved curating timeless pieces for our audience. When we went in to design the brand we made it our goal to make something very timeless, effortless, minimal, girly, french, yet country. This might sound like a lot but I think we were able to pull off the look. I kept our logo very simple with a thick serif font. (great for a store front one day) Combining both of our styles was hard at the beginning but we decided on a happy medium that I love! 

We have also recently added custom designed t-shirts to our shop. Our first set was our country addition. Perfect for my sister and I who come from a small town and love country music more than anything else. However we wanted shirts that were cute and feminine but also modern and cute. I used a lot of light (millennial) pink and modern fonts. 

LINE + TYPE DID THE FOLLOWING FOR TOI :

PHOTOGRAPHY   -   GRAPHIC DESIGN (LOGO)   -   BRAND IDENTITY   -   COPYWRITING   -   WEBSITE DESIGN   -   ADVERTISEMENTS   -   SOCIAL MEDIA MANAGEMENT

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